PUMA is walking a greener path in 2013. The German footwear and sportswear brand announced a collection of biodegradable shoes and clothes. The biodegradable shoes and clothes collection will consist of 22 products - sneakers and shirts, also recyclable plastic track jackets and backpacks.
“While we have already implemented numerous initiatives to reduce PUMA’s footprint on our mission to become the most desirable and sustainable Sportlifestyle company, the PUMA InCycle collection is the first step to help reduce the amounts of garbage that consumer products cause at the end of their lives,” said Franz Koch, CEO of PUMA. “We feel that we are responsible for the environmental impact our products cause and this innovative concept in sustainability is a first step towards our long-term vision of using innovative materials and design concepts for PUMA products that can be recycled in technical processes or composted in biological cycles.
What’s so biodegradable about the collection?
The sole will be made of biodegradable plastic with organic cotton and linen as the upper part. When they’re no longer in use, the stores will put the shoes through a shredder in order to turn them into compost in six to nine months. However, to avoid people burying their shoes in their backyard and hoping for a tree to grow, the shredding process is necessary.
The collection will be available in stores worldwide in February 2013.
Innovative or not?
It pains me to be cliche and blog something such as this, but had to! I found a new and fresh design inspiration to help finish up a logo (congoLogie’s) & Queens Farm mood board.
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Characterized by simple elegance, careful use of vibrant colors and space, minimalism, and functionality, Nordic design is also recognized by its heavy application of typography and illustration.
The designers featured are at the vanguard of Nordic design, bucking trends and demonstrating that design can be simple but sophisticated, lovely but not naïve, and cool yet engaging.
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I finally completed my three mood boards for Queens County Farm Museum campaign. Finally! My mood boards still need touch-ups, but for the most part I’m over the hardest hump.
My design process is probably longer than many. I put in so much time in figuring out layouts, font type, color, and the way I want the board to feel. All hail to authenticity.
What and why mood boards? - The purpose for a mood board is to focus on the desired elements rather than getting distracted by a variety of different layouts. Mood boards help establish a brand, design components, typography, imagery, and color palettes in the design process. Once the board is done it’s easier (hence on the -ier) to begin the visual process for web, print, packaging, etc. *Look at the pics above for examples.
Reflection: I noticed that creating the mood boards gave me some insights of my own personal style and thought process, which I’m still trying to get to know. Mood boards aren’t necessary for every job, but I can see how it will be apart of my process in the future.
Below is one of my boards for Queens County Farm campaign. Note - it’s still in rough draft mode.