UMBA :: create

Sports | Culture | Designs

"The character of a typeface changes dramatically with different letter spacing, word spacing, and leading. " - Matthew Barthlomew

Type Trivia

Catching up on some reading, so, it’s blog time!

I’m examining various typefaces and understand their functionality. Let’s play a quick Type Trivia. A little fun and learning. 

Above I have the pictures shown and below here, I will give a short description. Each two pairs is a font. Picture row, new number, font… in that sequence…. remember.

Let’s play:

1. Gotham was used for the Obama political campaign and it was designed by Tobias Frere-Jones.

2. Frutiger was designed for an airport and it was designed by Adrian Frutiger

3. Matthew Carter designed Bell Gothic to increase legibility in the phone book.

AND LAST 1 ..

4. Wolff Olins designed Tate for Tate Modern in London. Olins also designed London 2012 logo.

Olympic Rings + Visual Data

Off the subject of typography and still on color, I had to share this neat out-the-box thinking design that Gustavo Sousa created.

Sousa’s oceaniaeuropeamericasafricaasia was a design using the Olympic Rings portraying various global attributes and sizing the rings to indicate the value in each continent- example of attributes: % of household with TVs, child mortality, population  and even McDonald outlets.

The only thing I would have to question is the source of his data, but great job in the whole concept.

**rings & color: Oceania (blue), Africa (yellow), Europe (black), Asia (green), Americas (red)

Wordle and I are in a life-long relationship. I can’t say no to genius tools!

I’ve been playing around with Wordle to get a good color scheme and mood for Queen’s County Farm Museum’s project.

Wordle is a great tool for generating “word clouds” from text.

You just input every possible words that’s incorporated with your project and/or brand. Then the genius Wordle, clouds the colors and typography based on the words. The clouds can be tweaked multiple of times with different fonts, layouts, and color schemes.

Question: Which Wordle design best compliments the brand?

Since the Olympics starts soon, I mean today (basically), talking about typeface and the London Games is prefect timing.

I read the article, How to choose a Typeface, which gives good tips on the do’s and dont’s to choose a typeface.

This Sports Guide is a quick guide of the Olympic games. The designer’s design is  a good example of how to use typeface, hierarchy, and also breaking the rules. Although the designer mostly used one font type, she nicely positioned each word, and sized up the fonts correctly.

Very clean and very simple!


Color 101 for Entrepreneurial Types

I agree, color is one of the hardest things to decide, even more daunting than font, which is totally my own opinion.
I read Erin Ferree's article and felt relieved that I was amongst others that find the color search a little vigorous. And, in all honesty, reading Erin's article is a good resource that shined bright lights and will stop the sweat from profusely falling.


5 elements in the color search  

Meaning (+Color Wheel Pro). Contrast. Simplistic. Mixing B & W. and Dullness/Brightness/Jewels. 
 I wanted to go into details, but I’m kindly directing you all to her article. —> colors :)

__ - _ - _ - _ - __

VA-Garment mastered the art of color picking. In the video below they showcased 3 different colorways to choose from: each having its own emphasis of color mix. 

+VA-Garment

Refresh Your Style | VA-Kings of Kings… from VA-Garments on Vimeo.

Color 101 for Entrepreneurial Types

I agree, color is one of the hardest things to decide, even more daunting than font, which is totally my own opinion.

I read Erin Ferree's article and felt relieved that I was amongst others that find the color search a little vigorous. And, in all honesty, reading Erin's article is a good resource that shined bright lights and will stop the sweat from profusely falling.

5 elements in the color search 

Meaning (+Color Wheel Pro). Contrast. Simplistic. Mixing B & W. and Dullness/Brightness/Jewels. 

 I wanted to go into details, but I’m kindly directing you all to her article. —> colors :)

__ - _ - _ - _ - __

VA-Garment mastered the art of color picking. In the video below they showcased 3 different colorways to choose from: each having its own emphasis of color mix. 

Beginning this month I will blog several things related to my media design campaign project. (inspiration, research, and all else)


Brand .:: Queens County Farm Museum 


Known as one of New York City’s historic and largest remaining farmland, Queens County Farm’s main mission is to heighten awareness of sustainable agricultural and horticultural practices. The farm is a dynamic entity, ever changing, ever evolving, and ever refining. Drawing back to the farm’s early colonial years, to now, the farm has steadily provided modern-day agriculture. Queens County Farm has a desire through their educational programs, events, and museum services, to educate the public on the importance of present-day sustainable agricultural and horticultural practices.
Recognizing the high numbers of obesity in the United States and the low numbers of young consumers interested in sustainable practices, the campaign will design a new brand identity that will appeal to young people.
Stay tune as I’ll be blogging about my research and journey!



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Beginning this month I will blog several things related to my media design campaign project. (inspiration, research, and all else)

Brand .:: Queens County Farm Museum 

Known as one of New York City’s historic and largest remaining farmland, Queens County Farm’s main mission is to heighten awareness of sustainable agricultural and horticultural practices. The farm is a dynamic entity, ever changing, ever evolving, and ever refining. Drawing back to the farm’s early colonial years, to now, the farm has steadily provided modern-day agriculture. Queens County Farm has a desire through their educational programs, events, and museum services, to educate the public on the importance of present-day sustainable agricultural and horticultural practices.

Recognizing the high numbers of obesity in the United States and the low numbers of young consumers interested in sustainable practices, the campaign will design a new brand identity that will appeal to young people.

Stay tune as I’ll be blogging about my research and journey!

Chronicles of Coach T

He earned his living bobbin’ and weavin’ and after an illustrious career that included stints in boxing, Mixed Martial Arts and Judo, Tatou, now a coach, is passing on his skills. This Belgian of Congolese descent is the focal point of a documentary that delves into Tatou’s everyday life and more so his coaching exploits in the run up to a free-fight tournament involving one of his students. The documentary is directed by Italian born photographer and art director Gabriele Trapani. Catch a sneak peek of the film below.

via A Sporting Life